Topic: big media
The grog industry seem to think they will get a better bang for their buck advertising with full pagers in the Sydney Daily Telegraph today. But they also have a full pager in the broadsheet Sydney Morning Herald today too.
Ironically the perils of binge drinking have never been more obvious as per this classic disjunction of news and advertising, and yet we feel the grog pushers will buy their way out of trouble regardless, probably as Olympic sponsors?
They do say alcohol is the drug known as the great deceiver.