Mood: accident prone
Topic: big media
A few variations in the pattern of big alcohol adverts in the press today April 3rd 2008 here in Sydney/NSW. Before listing these we have been told that advertising is usually organised quite independent of the news sections of both the Sydney Daily Telegraph and Sydney Morning Herald. Can this really be true?
If you look at this collage above you will notice the disjunction of grog pushers (especially "beer world") filling literally pages of adverts near the front of the Telegraph. The Herald also has its full pager.
We think the smarties at the Herald are wising up a little though because today they are running a moderation approach in their lifestyle supplement called Essential style home health. But over at News Ltd's Telegraph they prefer to go big on attacking a violent athlete who was binge drinking by all accounts, while at the same time attacking "wowsers" who don't understand the party spirit, and taking the advertising revenue of course.
It's all very confusing really. It does look like a three ball juggling act by the Big Media here.
One can't see either Big Media organisation declining the advertising revenue of Big Alcohol arguably doing as much damage to society as cigarettes or even illegal drugs. This guy D'Arcy is looking a bit like a sucker hook line and sinker when it comes to alcohol culture brainwashing.
So we ask yet again will Big Booze be a sponsor at the ever hypocritical (Beijing) Olympics?