Topic: local news
The blurb sent through reads:
"According to Peita Gardiman, the founder, one of the main aims of Ethikl is to promote and support the ethical consumer movement and encourage shoppers to make positive buying decisions, such as favoring ethical products, be they fair trade, cruelty free, organic, recycled, re-used, or produced locally.
"One of our goals is to change the way the economy works and begin to change people’s consumption habits. Many people are tired of mass produced, chemically- packed products and want to get back to basics,” says Peita.
“We live in a culture of excess, we want more and more and then throw it away faster and faster. When you buy something from Ethikl, there’s a story behind it. There’s a person behind it. If people start to rediscover handmade, natural products, they will learn to treasure them and become more ethical consumers.”
While there is nothing like the experience of going to a farmer's market, smelling the fresh produce, tasting samples, and interacting with producers themselves, not everyone can afford the time, leisure, or access to do so , but now you can explore Ethikl’s online marketplace and discover handcrafted jewellery, clothing, homewares, unique gifts, specialty foods and more at www.ethikl.com.au"
SAM is agnostic about this commercial enterprise except it does look idealistic (and beyond our humble budget). We do like industrial hemp products as a concept and rainbow coloured nappies are novel (shown above).