Mood:  accident prone

We've managed to flush out the defensive Peta Credlin profile from the flagship of the Liberal Party media machine, namely The Weekend Australian, via their colour supplement and teaser on page 1 main paper.

It's a grasping the nettle sort of situation for the Liberal Party and the newspaper itself so heavily invested in that side of corporate politics.

The opening line is priceless, referring to those "swirling rumours".

We posted this on facebook, last week, complete with politician network, as follows:

Tom McLoughlin

I think it's time to acknowledge the rumour swirling around the Canberra insider club aka beltway. The rumour, even if false, is that the leader of the opposition is having an affair with his chief of staff. I've heard this rumour exists, from two independent sources now in the last 4 weeks, the latest political in Canberra. Even if it is not true it is swirling. Abbott's family values platform may be up for review in an election. Wednesday at 2:31pm

Of all the verbs journalist Kate Legge could have chosen in her opening sentence, it turns out to be an echo of "swirling". We used the same word on a Crikey thread last week also.

And the two independent sources of the rumour "swirling" in Canberra are real.

Four years ago at the outset of this SAM blog we nailed Abbott for being a student thug in the 1970ies.

Now we offer these comments on Credlin:

1. For a West Winger fan she missed the one about Josh Lyman ("joking lie man"!) and the imperative of the chief policy adviser staying out of the spot light - "it's not what we do" he laments.

2. Seems her husband and no doubt herself are interested in two things out of this story, given it had to be written, with social media closing in:

(a) to harvest the profile position for her own career ambition to be the first conservative female PM, if and when Abbott crashes (as predicted by the real political journalism today by ... Laurie Oakes in the sister SDT), that is some insurance post Abbott;

(b) to get ahead of the social media curve and control the story of those dirty laundry rumours.

3. But what the Liberal Party can't publish are updated pictures of happy families - the Abbott marriage, the Loughnane-Credlin marriage, in contra distinction to the Happy Couple PR image of PM Gillard and partner at CHOGM recently over in Perth - under byline of Gemma Jones of the Sydney Daily Telegraph in the belly of the conservative beast, so to speak. That sort of says it all.

 

4. Credlin and her allies may want to note (unkindly) this story leads the soft and gossip section of the newspaper with not one reference of substance in the main newspaper. That's an expendable kind of PR perch there. Most serious colour mag profiles have a cover article in the main press too.

5. Despite clumsy metaphors about dirty laundry and washing of Abbott's lycra, the article ominously did not meet or even attempt to address the real "swirling" rumour and by ramping Credlin's attractive 40 year frame can only intensify the swirl, so to speak. Is this indeed the infamous News Ltd turning of the rack on Abbott's DLP economics and a warning of corporate big brother to get back on script re the IMF funding etc? One does wonder. If so, it highlights the danger for Ms Expendable in a much bigger game of real politik thuggery internal to the Coalition over 'pure' free market economics after the GFC made it look like the mumbo jumbo it really is, and of course, IR ideology etc.

And what we noticed about alleged bright burning brain Credlin in my google research last night, pre The Australian story, was this quote with clumsy, awful grammar, of a so called lawyer of words amongst mere mortals, courtesy of the Sacred Heart Women newsletter:

 "wouldn't be able to have achieved the things I have ...." Whoa, stop, help, give me oxygen, grammar crime underway! Passive, not active, repetition of word choice, excess length.

That ain't no Ainslie Hayes talking there (badly hazed Ainslie - everyone's favourite conservative on West Wing show, and the hilarous Gilbert & Sullivan episode with the dessicted hate flower delivery, saved by gallant Sam Christ Born err Seaborn).

And note the confusion over hair colour - seems some therapy may be called for contrary to the 'happy in her self' cliche from Ms Legge. Perhaps via the First Bloke known for his hairdressing and listening skills?

Posted by editor at 3:06 PM EADT

Updated: Saturday, 5 November 2011 3:42 PM EADT

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