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sydney alternative media - non-profit community independent trustworthy
Friday, 29 January 2010
The real meaning of magic password for big business 'going forward'
Mood:  lazy
Topic: corporates


 

In another life we rubbed shoulders with corporate litigation lawyers. Then we read the business news for 2 years as a reader analyst for Media Monitors, particularly during the infamous tech wreck.

Tonight we saw in a forum on 7.30 Report (about population growth) Heather Ridout of the Australian Industry Group again drop in the membership password of her big corporate club, namely the words "going forward".

So what do these two words really mean apart from a coded declaration of membership of the corporate club? No doubt it is supposed to reveal a can do positive attitude. But the other side of that coin is problemmatic.

It has struck us  for a long time now it means -

'don't look back because that way involves complex issues of social and environmental accountability which will hamper momentum for future profits, at any cost.'

And

'don't look back, because reflection is a luxury economic winners can't afford because the guilt would be too great. It's climate change, it's sixth great wave of biodiversity extinctions, it's killers in suits making calculations about share price over people's survival.'

So big corporates 'go forward' to destroy the planet like  a cancer for some centuries now as per the thesis of the great documentary The Corporation.  


 

 


Posted by editor at 7:57 PM EADT
Updated: Friday, 29 January 2010 8:05 PM EADT

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