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sydney alternative media - non-profit community independent trustworthy
Saturday, 6 January 2007
PM Howard wins 'most embarrassing' Australian in 2006: FHM Magazine
Mood:  a-ok
Topic: big media


A contributor has emailed us this 'strange but true' story in the NZ Herald of 3rd January 07 based on a Reuters report which perhaps is equal parts summer silly season, and real politik sledging as the tide turns on W Bush Presidency with the Democrats taking ostensible control of both houses of Congress in the USA as here:

"The Democrats are back: Pelosi opens a new era in Washington"

as reported 6th January 2007 in the UK Independent here:


The story on so called embarrassing Howard relies on the 'impeccable popular culture source' ahem, that is FHM magazine which is a porn glossy published by Emap in 15 countries and is said to be "the biggest selling men's magazine in Australia & New Zealand" (refer below), based on a blokey survey of a very big sample of 10,000 readers:

The NZ Herald story runs as follows:

Howard voted most embarrassing Aussie

Wednesday January 03, 2007

SYDNEY - Australian Prime Minister John Howard may be popular with voters, winning four elections in 10 years, but he has been voted the nation's most embarrassing Aussie in a survey of 10,000 readers of a major men's magazine.

The 2006 "Bloke Awards" in the latest FHM magazine ranged from best real and fake boobs, best beer, movie and punch, biggest sook and most embarrassing Australian.

Howard, who is often ridiculed by cartoonists and comedians for his diminutive stature and bushy eyebrows, picked up most embarrassing Aussie for 2006, narrowly ahead of recently retired Olympic swimmer Ian Thorpe.

Thorpe is regularly lampooned by Australian media for his "metrosexual" fashion style.

Biggest sook went to Australian drug smuggler Schapelle Corby, who is serving a 20-year sentence in a Bali jail after being caught with a surf bag stuffed with marijuana. She claims she was set up by corrupt airport baggage handlers.

Best punch went to Australian rugby league forward Willie Mason for his "king hit" on British player Stuart Fielden, which left Fielden so concussed he reportedly forgot his mother was dead and had to be reminded by team mates.

And best beer went to Crown Lager, the country's original premium beer launched in 1953 to celebrate the coronation of Britain's Queen Elizabeth, who is also Australia's monarch.




The low brow fleshy flavour of FHM is here:


A run down on publisher Emap, an international media company, is here:


 FHM is described thus:

"FHM is the biggest selling men's magazine in Australia & New Zealand. Every issue, FHM offers the best fashion and grooming pages, plus sections dedicated to health, sports, motoring, relationships, alcohol, IT, gadgets, games and all the latest in book, film and music reviews.

The worlds fastest growing men's lifestyle magazine, published in over 15 countries. Each month, we follow a simple philosophy, if it's not funny, sexy or useful, you won't find it in FHM. But you will be guaranteed to be entertained, whether it's an exclusive photo of Jennifer Lopez or Anna Kournikova, or how to add spark to your home brew, you'll find it in FHM.

You can get 12 copies of this esteemed publication for only $79 apparently.
Here is the FHM advert at PBL's ninemsn site run by James Packer's PBL Ltd, usually seen as Howard loyalists, today:


Our view this sledge of Howard by the swinger and rich playboy crowd probably won't hurt him in the beltway church going seats, or with women voters either. 

SAM's editor can't remember too many political adverts this last 10 years promoting Howard's Crown Lager swilling, punching rugger style, as he manipulated the latest IT gadget with a blonde airhead on his arm. This survey might reinforce FHM readers self image as cool and free living but it won't bother so called Mr Average John Howard's grip on power in Australia.

But the tidal shift in the US Congress probably will.

Posted by editor at 7:36 AM EADT
Updated: Saturday, 6 January 2007 8:52 AM EADT

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