Topic: election Oz 2007
We feel a certain deja vu looking at the front page of the Sydney Morning Herald today.
Big Pete, the Treasurer in black and red trackie daks, on his exercise regime.
Very similar to the colour scheme of you know who - that other Peter, fictional Peter Parker in the Spiderman series of movies. It's a clever and hip mass appeal PR metaphor if we humbly say so ourselves, which we leveraged in our Sunday Talkies image yesterday.
Or it could simply be an echo of Victorian based Essendon AFL football team too. But we like the spidey theory being more broad appeal.
Not surprisingly the talented Andrew Taylor got the image which cracked the front page, with all those subliminal colour code affects to the literally millions of voters who will consume Spiderman 3 over the next weeks and months. The subliminals of modern, strong, good heart, kind, intelligent etc all with our own budget money of course tomorrow night.
This compares with the happy indeed but perhaps more subdued visual imagery of Big Kevin walking with his lovely daughter in bridal white on the weekend. It's the 'sherman tank' of Big Media Big Political clash of the positive visuals and more uplifting than we are used to in political reportage.
Picture: Opposition Leader Kevin Rudd with his 21 year old daughter looking the Australian rose on her big day as pictured in various Sunday press yesterday, this one lifted from the Brisbane Times which from memory is another Fairfax venture, online paper.
Postscript #1: We might be misdirecting ourselves with hyberbolic vanity as to the SMH and treasurer borrowing from our humble micro news site for PR subliminals (though one of our siblings does work there in the PMC (last we heard) not that it has ever done us any good), but still we couldn't help noticing this spidey echo top left corner of the prime cartoon in the Herald next day